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Product: |
Credit Bureau Marketing Scores |
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Company: |
FICO |
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Type: |
Software |
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Description: |
Fair Isaac credit bureau revenue scores rank-order revolving credit accounts by the likely amount of revenue they will generate.Card issuers and home equity lenders leverage the valuable information provided by revenue scores to better focus marketing initiatives on tomorrow's most profitable accounts, and to manage existing accounts according to revenue potential. Used in combination with risk scores, revenue scores improve your ability to successfully tailor prescreen offers, expand your prospect universe without increasing risk, develop more effective pricing programs, and target high-value accounts for retention, cross-sell and up-sell programs.
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Related Products: |
Decision Support Systems | Financial Applications Software | Marketing | Revenue Projections |
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