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ABSTRACT:
Enterprises are recognizing that the Web has become a primary avenue for interacting with customers and have been reinvesting in their Web initiatives - upgrading existing WCM systems or replacing custom-built systems. So information and knowledge management (I&KM) professionals in many of these enterprises - especially those supporting consumers in financial services, telecommunications, retail, media and entertainment, and the brand manufacturer industries - aren't just looking for systems to manage their Web content.
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