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Enterprise Java Research Library
sponsored by Cisco Systems, Inc.
Posted:  10 Jul 2008
Published:  01 Jan 2006
Format:  PDF
Length:  9   Page(s)
Type:  Technical Article
Language:  English


ABSTRACT:
A strong emphasis on acquiring and retaining customers pays off. Reducing customer attrition by 10% can increase annual profits by as much as 75%, according to a study by the Wharton School of the University of Pennsylvania.


Author

Jim Buchanan



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