The stakes are high in Web application development, with poor performance leading to a redirecting of customers to more costly service channels or even driving them away completely. The only way to create better user experiences is to get everyone - from executives defining objectives to operations people responsible for daily maintenance - involved in Web application development. That's what this report is about. Drawn from more than 250 years of collective wisdom that's helped hundreds of clients serve billions of consumers, business customers and employees online, The Nine Noble Truths shares the insights you need to deliver the online experience your users demand.