Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.

BluePrinting is a unique technology from SDL Tridion that allows organizations to manage constellations of Web sites. The separation of content, layout and other Web site elements enables organizations to adapt each of these elements separately and match the needs of local audiences. Organizations can manage localization cost effectively using an inheritance model that allows multiple Web sites to use consistent structure, branding and content, allowing for local adaptation of content as needed.

This white paper provides examples about how organizations can use BluePrinting technology to achieve a smooth global Web operation and explains how organizations combine Content Management technology with translation technologies for even greater efficiency.