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ABSTRACT:
See how a regional agricultural lender accomplishes more with fewer employees and delivers responsive, customized service to customers. MidAtlantic Farm Credit provides financing for agribusinesses and rural homeowners on the East Coast of the U.S. Close customer relationships are key to MidAtlantic's success, because the company builds financial solutions tailored to meet very specific business needs. To deliver these customized products, MidAtlantic must collect and manage a great deal of business information about customers. Cisco Unified CallConnector for Microsoft Dynamics CRM provides a 360-degree view of customer information to every employee.
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