MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. MRM application enables companies to:
- Plan and budget for marketing activities and programs
- Create and develop marketing programs and content
- Collect and manage content and knowledge
- Fulfill and distribute marketing content and collateral
- Measure, analyze and optimize marketing performance
Topics:
Marketing Management
Enterprise Resource Planning
Marketing Resource Management
Customer Relationship Management
