Book: Online Content Speaks Volumes by SiteCore

Online Content Speaks Volumes

sponsored by SiteCore

Posted:	10 Jul 2008
Published:	01 Jun 2007
Format:	PDF
Length:	18 Page(s)
Type:	Book
Language:	English

ABSTRACT:

Online content is information delivered via the online channel to entice, educate and drive action on the part of end users.

Aberdeen surveyed 300+ executives, users and managers of online content management systems with the objective of exploring methods that companies use to build their web content management and delivery models. The goals for these companies include: increasing revenue, maximizing marketing effectiveness and delivering a better online customer experience.

Author

John Lovett
Research Analyst, Online Customer Experience , Aberdeen Group

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