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Enterprise Java Research Library
sponsored by Citrix Online
Posted:  21 Aug 2009
Published:  19 Aug 2009
Format:  PDF
Length:  31   Page(s)
Type:  White Paper
Language:  English


ABSTRACT:
Marketing and CRM professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results.

This white paper examines just how effective Webinars are at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.



Author

Joel Granoff

Joel Granoff is a veteran of high-profile and high-growth businesses; these include three Inc. 500 companies as well as corporate giants NEC and Compaq Computer Corporation. He has spent his career developing and managing multi-modal demand-generation campaigns in both B2B and B2C marketplaces.

Joel co-founded and is President and CEO of BE GREETED, a chat lead-capture firm that helps companies improve website conversion using proactive live chat. Joel has a proven flair for discovering and embracing disruptive technologies that provide a competitive edge. He's passionate about the sensible deployment of technology to build and grow market share. Some key accomplishments include commercializing in-store coupon kiosks in the pre-Internet era; forging strategic partnerships as a charter advertiser in the launch of both Prodigy (1988) and CNET (1994); helping Compaq discover the Internet in the early and mid-90s and pioneering Webinars as a B2B on-line lead-generation technique, while contributing to Bulldog Solutions' 770% growth and recognition as an Inc. 500 company in its first year of eligibility.



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