Customer relationship management projects span functions across the sales, marketing, and customer service departments, so the needs of these groups naturally drive CRM requirements and strategy. But once goals and wish lists are established, all eyes fall upon the CIO or CTO and the IT team to implement the company's CRM vision. This means that to make a CRM project a true success-one that comes in on time and on budget and meets the needs and expectations of all stakeholder groups—the needs of the IT team must also be carefully considered.
How can IT directors and executives make sure the CRM solution their firm selects will best address both the business' needs and the IT department's challenges -- both now and in the future? This white paper provides everything the CIO and IT team must know to evaluate a CRM system based on the critical business and technical issues that matter to IT directors and chief information and technology officers.
