Is our attention span too short?

Twitter allows for a total of 140 characters to relate your message to your network of acquaintances, but it allows unlimited access to feeds (unless someone blocks you). The site 15SecondTV.com offers a viral marketing tool for businesses to broadcast their fifteen-second video message via mobile phone or online. It’s fast entertainment at a fraction of the price.

The modern belief is that hypercommunication is somehow better. It melds with the speed of the times, thereby fostering it further. Read this white paper to learn more.