Creative companies are making broader use of smartphones to access more than just email. Phone and mobile customer relationship management (CRM) software, finding uses for GPS, cameras and other technologies are transforming CRM practices, even for more traditional industries.
In this expert e-guide, learn how:
- InterAct, an emergency response software seller, tied a new CRM platform to its inventory and back end systems
- Baillie Lumber Co., a lumber manufacturer, wants to use social CRM to improve sales
Read on to learn exactly how these two companies utilized new CRM technologies in order to streamline customer data management, boost communication between employees, increase collaboration in sales, and much more.