Enable Mobile in the API Economy

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sponsored by IBM
Premiered:  13 Mar 2014
Language:  English


ABSTRACT:

Application programming interfaces (APIs) are quickly becoming a necessity for companies looking to accelerate their mobile strategies, and by 2018, 68% of all mobile apps will be powered by APIs. APIs create new opportunities to:

  • Generate more revenue
  • Extend brand reach
  • Deliver engaging, target mobile experiences

To achieve success with APIs, you need to manage both their creation and consumption -- but how?

Find out in this brief video, where you'll discover a combination of tools that help you through the entire process: from API creation to mobile app development, and synchronization with back-end systems.





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