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Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry

WHITE PAPER:   Posted: 27 Jul 2009 | Published: 06 Apr 2009
This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner.
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 by Wipro Technologies


Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis

WHITE PAPER:   Posted: 05 Jun 2009 | Published: 05 Jun 2009
There are many elements that impact a company's brand. Concentrating on a select few lets you control financial investment while maximizing the returned benefit. This SAP Executive Insight focuses on efforts that target a key set of brand-related opportunities and describes how companies can strengthen brand value even in a recession.
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 by SAP America Inc



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