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Avatars Proven to Increase Advertising Effectiveness

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10 Quick Wins for Sales & Marketing

EBOOK:   Posted: 09 Nov 2009 | Published: 09 Nov 2009
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
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 by ZoomInfo


Avatars Proven to Increase Advertising Effectiveness

CASE STUDY:   Posted: 09 Oct 2009 | Published: 30 Sep 2009
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
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 by Humanity Interactive


Cross-Channel Campaign Management - Next Generation Multichannel Marketing

ANALYST BRIEF:   Posted: 02 Mar 2009 | Published: 02 Mar 2009
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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 by Infor CRM


Brand Management - Leveraging the Power of Integrated Marketing

WHITE PAPER:   Posted: 01 Feb 2008 | Published: 01 Feb 2008
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
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 by SAP America Inc



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