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EBOOK: Posted: 09 Nov 2009 | Published: 09 Nov 2009
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
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by ZoomInfo 
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WHITE PAPER: Posted: 21 Aug 2009 | Published: 19 Aug 2009
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
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by Citrix Online 
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WHITE PAPER: Posted: 04 Nov 2009 | Published: 02 Nov 2009
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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by DataFlux Corporation 
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WHITE PAPER: Posted: 29 Oct 2009 | Published: 02 Jun 2009
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
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by SAP AG 
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WHITE PAPER: Posted: 05 Dec 2008 | Published: 05 Dec 2008
The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
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by Infor CRM 
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SOFTWARE DEMO: Posted: 10 Aug 2009 | Published: 01 Jul 2008
Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
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by Advent Software, Inc 
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CASE STUDY: Posted: 20 Feb 2009 | Published: 20 Feb 2009
To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
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by SPSS Inc. Worldwide Headquarters 
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CASE STUDY: Posted: 09 Oct 2009 | Published: 30 Sep 2009
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
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by Humanity Interactive 
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WHITE PAPER: Posted: 21 Aug 2009 | Published: 01 Dec 2008
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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by Citrix Online
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WEBCAST: Posted: 08 Jul 2009 | Premiered: Available On Demand
This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
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by SAP America Inc 
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PODCAST: Posted: 24 Jul 2009 | Premiered: 24 Jul 2009
This podcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
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by SAP America Inc
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CASE STUDY: Posted: 21 Aug 2009 | Published: 23 Mar 2009
This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
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by Citrix Online
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CASE STUDY: Posted: 21 Aug 2009 | Published: 24 Jun 2009
Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
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by Citrix Online
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CASE STUDY: Posted: 30 Jul 2009 | Published: 30 Jul 2009
The Chill Factore is a unique indoor snow venue located in the northwest of England. Watch this video case study and discover how Microsoft Dynamics CRM has not only enhanced Chill Factore's relationship with it's customers, but also assisted in developing a more targeted marketing strategy.
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by Microsoft 
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WHITE PAPER: Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper explores core principles companies can use to help them select a CRM system.
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by Pivotal CRM, a CDC Software solution 
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