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CASE STUDY: Posted: 09 Oct 2009 | Published: 30 Sep 2009
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
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by Humanity Interactive 
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WHITE PAPER: Posted: 01 Feb 2008 | Published: 01 Feb 2008
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
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by SAP America Inc 
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VIDEO: Posted: 20 Nov 2009 | Premiered: 20 Nov 2009
Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
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by Alcatel-Lucent 
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VIDEO: Posted: 20 Nov 2009 | Premiered: 20 Nov 2009
Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.
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by Alcatel-Lucent
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SEE: