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WHITE PAPER: Posted: 16 Mar 2010 | Published: 16 Mar 2010
Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall.
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by IBM 
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WHITE PAPER: Posted: 16 Mar 2010 | Published: 16 Mar 2010
At a time when customers are conscious of new expenditures, organizations are looking to deploy solutions that provide substantive and fast ROI. Read this white paper to learn how Google search solutions provide organizations with a simple way to increase revenues.
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by Google Search Appliance 
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WHITE PAPER: Posted: 22 Jan 2010 | Published: 04 Jun 2008
Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria..
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by DataFlux Corporation 
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WHITE PAPER: Posted: 15 Jan 2010 | Published: 15 Jan 2010
Leading telecommunications companies are finding ways to integrate data into business processes and also automate decisions with on-demand business analytics. This paper can provide you with background on Intelligent Mail®, with an emphasis on the 21 practical ways you can leverage mailstream intelligence to improve your business today.
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by Pitney Bowes Business Insight 
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WHITE PAPER: Posted: 05 Jan 2010 | Published: 31 Dec 2009
Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks.
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by Birst 
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WHITE PAPER: Posted: 04 Jan 2010 | Published: 03 Jan 2010
The Options Symbology Initiative (OSI) is an industry-wide overhaul of the existing five-character options symbol to a 21-character symbol. Effective February 12, 2010, all market participants and firms that trade in options must be fully converted to the new symbology. Read this paper to learn how your firm can prepare for this change.
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by Advent Software, Inc 
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WHITE PAPER: Posted: 04 Nov 2009 | Published: 02 Nov 2009
This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
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by DataFlux Corporation
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WHITE PAPER: Posted: 23 Oct 2009 | Published: 23 Oct 2009
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
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by Infor CRM 
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WHITE PAPER: Posted: 23 Jul 2009 | Published: 23 Jul 2009
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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by Pivotal CRM, a CDC Software solution 
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WHITE PAPER: Posted: 22 Jul 2009 | Published: 22 Jul 2009
In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
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by Infor CRM
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WHITE PAPER: Posted: 22 Jul 2009 | Published: 22 Jul 2009
In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
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by Infor CRM
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WHITE PAPER: Posted: 22 Jul 2009 | Published: 22 Jul 2009
Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
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by Infor CRM
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WHITE PAPER: Posted: 05 Jun 2009 | Published: 02 Jun 2009
The results of this survey show that the highest priorities are focused not on
technology but on the ability of IT to deliver services that provide value for customers and end users.
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by SAP America, Inc. 
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WHITE PAPER: Posted: 04 Jun 2009 | Published: 02 Jun 2009
Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
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by SAP America, Inc.
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WHITE PAPER: Posted: 20 Feb 2009 | Published: 20 Feb 2009
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
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by Pivotal CRM, a CDC Software solution
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