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WHITE PAPER: Posted: 04 Nov 2009 | Published: 02 Nov 2009
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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by DataFlux Corporation 
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WHITE PAPER: Posted: 30 Oct 2009 | Published: 30 Oct 2009
IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
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by Salesforce.com 
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WHITE PAPER: Posted: 21 Oct 2009 | Published: 21 Oct 2009
This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe.
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by Wipro Technologies 
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WHITE PAPER: Posted: 07 Oct 2009 | Published: 07 Oct 2009
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
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by Genius.com 
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WHITE PAPER: Posted: 07 Oct 2009 | Published: 07 Oct 2009
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
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by Genius.com
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WHITE PAPER: Posted: 07 Oct 2009 | Published: 07 Oct 2009
This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
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by Genius.com
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WHITE PAPER: Posted: 07 Oct 2009 | Published: 07 Oct 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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by Genius.com
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WHITE PAPER: Posted: 07 Oct 2009 | Published: 07 Oct 2009
Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.
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by Genius.com
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WHITE PAPER: Posted: 18 Aug 2009 | Published: 01 Dec 2008
This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
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by Microsoft 
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WHITE PAPER: Posted: 23 Jul 2009 | Published: 23 Jul 2009
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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by Pivotal CRM, a CDC Software solution 
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WHITE PAPER: Posted: 17 Jun 2009 | Published: 17 Jun 2009
Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that.
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by SAP BusinessObjects 
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WHITE PAPER: Posted: 17 Jun 2009 | Published: 17 Jun 2009
This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data.
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by SAP BusinessObjects
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WHITE PAPER: Posted: 04 Jun 2008 | Published: 01 Jun 2008
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
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by Tableau Software 
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WHITE PAPER: Posted: 01 Feb 2008 | Published: 01 Feb 2008
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
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by SAP America Inc 
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